Mar 5, 2009

Super Spy Spinach

According to a new study, if you give your vegetables cool names, your child will eat more of them at dinner. A Cornell University study shows that giving vegetables fun new names – like X-Ray Vision Carrots and Tomato Bursts – left preschoolers asking for more.

The study was conducted with 4 year olds and they concluded that children ate 50% more vegetables even on days following the study when the names were no longer used.
Brian Wansink lead author of the study states:

Similar results have been found with adults. A restaurant study showed that when the Seafood Filet was changed to "Succulent Italian Seafood Filet," sales increased by 28% and taste rating increased by 12%. "Same food, but different expectations, and a different experience," said Wansink, author of "Mindless Eating: Why We Eat More Than We Eat More Than We Think."

So if you have a picky eater, try serving up "Super Spy Spinach" or "People Power Potatoes" and see if it works for you!

3 comments:

Holly at Tropic of Mom said...

Interesting. I'm not sure a fancy name would get me to eat liver, though. :)

The Mother said...

Doesn't work on my kids. They can find a molecule of spinach in a casserole. Then they won't eat any of it, because it's contaminated.

Maybe I should have started renaming food when they were very small. Teens are way too cynical.

Nodin's Nest said...

Holly: I'm with you, nothing would get me to eat liver!
The Mother: No, I can't imagine a teenager falling for this! lol.

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